OTTER POPS CELEBRATES BRAND HERITAGE AND SOUTHERN CALIFORNIA LIFESTYLE WITH LAUNCH OF OTTER POP VIBES SUMMER TOUR
Otter Pops Beach Bungalow “Tiny House” Activation to Tour Major Local Events and Iconic LA and San Diego Locations
West Chicago, (April 18, 2017) – Otter Pops fans in Southern California have reason to rejoice this summer as The Jel Sert Company launches its first-ever Otter Pop Vibes Tour, giving fans unprecedented access to one of the West Coast’s most beloved frozen treats. A completely unique take on the tiny house phenomenon that has swept the nation, the Otter Pops Bungalow will be an 18’ X 26’ one-of‐a‐kind consumer experience that invites guests to immerse themselves in all things Otter.
The Beach Bungalow will feature an Otter Pops tasting bar where a “pop tender” will offer consumers the choice of one of six zippy ice pop flavors and iconic characters including Sir Isaac Lime, Alexander the Grape, Poncho Punch, Strawberry Short Kook, Louie-Bloo Raspberry, and Little Orphan Orange. Fully equipped with a deck for lounging, beach chairs, flat screen TV’s with custom content and entertainment, music, games and fun activities, the Otter Pops Beach Bungalow will be the ultimate summer hangout.
“We wanted to create a completely new and unique way for consumers to experience Otter Pops while bringing the brand’s relaxed and fun vibe to life. We felt strongly that the concept for the beach bungalow and Southern California tour was the perfect way to celebrate Otter Pop’s heritage and engage multiple generations of fans in new and different ways,” said Otter Pops Sr. Brand Manager Kyle Harrington.
Launched in Hollywood in 1970, Otter Pops has been helping people of all ages create “cool” memories for nearly fifty years. The Otter Pop Vibes Tour will give the brand a chance to return “home” to its Southern California roots. Making its way to various locations in and around Southern California, the Beach Bungalow can be experienced by consumers at retailers, major events including iHeart Radio’s Wango Tango Concert and The World Series of Beach Volleyball, and at iconic beaches and locations throughout the southland. The tour will kick off April 30th and run through September 2017, activating in over 20 cities in the Southern California area.
In addition to the kick–‐off of the Otter Pop Vibes Tour, The Jel Sert Company also announced the launch of Otter Pops Beach Breakers; featuring original Otter Pops flavors served up in a new, smooth sorbet texture. Beach Breakers is available in a 20–‐count pack, the perfect size for summer gatherings and entertaining family and friends. Otter Pop fans can find Beach Breakers at local California retailers starting this summer.
Acquired by The Jel Sert Company in 1996, the Otter Pops brand continues to hold its place as the number one ice pop on the West Coast. With its six iconic fruity flavors, consumers never have to choose just one Otter Pop when it comes to satisfying their cravings for a refreshing frozen treat.
Consumers can find out more about Otter Pops and the launch of Beach Breakers by visiting www.otterpops.com. All information about the Otter Pops Tour stops, giveaways, and more can be found by checking out www.otterpopstour.com and by following the brand on Twitter, Facebook and Instagram.
ABOUT THE JEL SERT COMPANY
The Jel Sert Company is a family owned business that’s been at the forefront of innovation in the food and beverage industry since 1926. For over ninety years, generations of families have enjoyed Jel Sert’s products, which include dessert mixes, drink mixes, ready to drink beverages and freezer bars. Jel Sert’s products are exclusively made in West Chicago, Illinois, with over 1,000 employees sharing the company’s passion for creating high-quality, high-value products. For more information, visit www.jelsert.com
FOR MEDIA INQUIRIES CONTACT: Jennie Peters at 310-444-5250, jennie@82Rogue.com